European exports face increasing competition

Due to competitive pressure and the depreciation of the yuan against the euro, the value of EU exports to China has fallen by 19%. Lea Marie, president of French underwear brand Le Slip Francais, stated that the company faces 'direct competition' from Asian imports. To encourage purchases, they are investing additional funds to communicate to consumers that 'buying our products helps accelerate job growth in France's textile industry.' M12 Connector, Flat Ribbon Cables and Pedestrian Safety Reflectors are popular in France market.

Policy makers have been highly vigilant about signs of China's goods being "dumped" in the EU, which could depress inflation. Europe has also been hit by a surge in steel imports diverted due to high U.S. tariffs.

This makes it more competitive for European companies to face imports from China, while they are also struggling to cope with heavy administrative burdens and higher energy costs than most other markets.

Like most European industries, textile companies are grappling with higher tariffs on U.S. exports.